Software for fresh produce traders

Every deal in one place.

When prices, quantities and delivery dates are spread across WhatsApp and emails, it’s hard to keep track of what you’re buying and selling.

Broker.farm automatically organises messages and attachments from your connected WhatsApp and email accounts into offers and negotiations. Your team sees what’s available, what’s agreed and what needs action.

By clicking “Request a call”, you consent to a one-time phone call about Broker.farm.

Infographic: the stages of fruit trading — from the grower, through transport and the packhouse, to the retail chain — that Broker.farm brings into one place

See Broker.farm in action

WhatsApp messages and emails — straight to the right deal.

Send your price list and see customer replies appear in the matching negotiations. As customers request quantities and agree terms, see how demand changes for that week — and whether you have enough fruit to cover it.

Keep your buying and selling connected.

From price lists and negotiations to deliveries and results, see how Broker.farm brings your work into one place.

WhatsApp & email

Messages and attachments from your connected accounts appear with the right deal. Your team can find the latest details without searching through separate conversations. You can also add information manually.

Negotiations screen in Broker.farm: customers with their channel (e-mail, WhatsApp, phone), price, quantity and status

Your buying and selling teams work from the same information.

Every offer, agreement and update helps everyone see what’s available, what’s promised and what needs to happen next.

From the first offer to the final result.

See how that shared information helps you at each step of buying or selling.

1

Send your prices. Keep every response together.

Prepare and send your price list from Broker.farm. Customer replies from WhatsApp and email appear with the right offer, so you can follow demand without collecting answers by hand.

2

Move each negotiation towards an agreement.

See what the customer has accepted and what still needs an answer. Update terms and reply from the app, with the deal’s details close at hand.

3

Know how much you can promise.

See customer requests and confirmed orders alongside stock and expected supply. Understand what you can offer and when you need to coordinate with purchasing for more fruit.

4

Keep track of what you’ve agreed to deliver.

See agreed sales in date order and follow their progress. Know what is due next and what still needs attention.

5

See which sales bring better margins.

Compare achieved prices and margins across customers and weeks. Use the results to guide your next offers and negotiations.

Price list PL-29 screen: supply and demand after the replies and customer reactions — orders and one negotiation

Send your prices. Keep every response together.

Prepare and send your price list from Broker.farm. Customer replies from WhatsApp and email appear with the right offer, so you can follow demand without collecting answers by hand.

Price list PL-29 screen: supply and demand after the replies and customer reactions — orders and one negotiation

Move each negotiation towards an agreement.

See what the customer has accepted and what still needs an answer. Update terms and reply from the app, with the deal’s details close at hand.

Negotiation screen with Obst Berlin: moves, agreed topics, price change and the “Reply” button sending an e-mail

Know how much you can promise.

See customer requests and confirmed orders alongside stock and expected supply. Understand what you can offer and when you need to coordinate with purchasing for more fruit.

Week W29 screen: suppliers on the left, customers on the right, hatched = negotiating, 2.6 t short at the bottom

Keep track of what you’ve agreed to deliver.

See agreed sales in date order and follow their progress. Know what is due next and what still needs attention.

Tracking screen in Broker.farm: days of the week, what we have vs what leaves, shortages and delays

See which sales bring better margins.

Compare achieved prices and margins across customers and weeks. Use the results to guide your next offers and negotiations.

Analysis screen in Broker.farm: raspberry margin and average price, customers ranked by margin

Many people behind every deal. All the details in one place.

From growers to customers, each person holds part of the information you need. Broker.farm brings those details together, so your team can follow the whole deal.

Grower
Driver
Packhouse
Trader
Accountant
Retail chain

Bring your deals into one place.

Tell us how your team handles offers, negotiations and orders. We’ll show you how Broker.farm can bring that work together.

By clicking “Request a call”, you consent to a one-time phone call about Broker.farm.